Guardian digital growth continues
In March 2011 the global audience of guardian.co.uk was nearly 50 million unique users a month, an increase of 47% year-on-year, making it one of the leading news sites in the world. The Guardian’s journalism has never been more widely read.
The Guardian is increasingly an international presence in terms of its reach and influence. The year ahead will see the launch of a new digital-only operation based in New York as the Guardian looks to capitalise on its growing US audience.
Newspaper of the Year
The Guardian’s exceptional journalism, and in particular its collaboration with Wikileaks, earned it the highest accolade at the British Press Awards.
Record profits for Trader Media Group
The Auto Trader publisher enjoyed another strong year with operating profits reaching record levels. In excess of 85% of those profits are now generated by its digital operations.
Emap: a diversified group
Emap has continued to reduce its reliance on printed products and the uncertain UK advertising market. Subscription revenues from pure digital products contributed 30% of total sales and just 13% of revenues came from advertising.
Smooth Radio goes national
The transformation of GMG Radio’s five regional Smooth stations into a national network saw Smooth Radio become the UK’s third largest national commercial music station. Smooth increased adult listening hours by 12% during the year.